Posts Tagged ‘recession’
Posted on February 4, 2009 - by Khaled
Twitter Effect Vs Mash Effect: Experimenting how Twitter traffic can crash your server!
Twitter and it docile little blue bird is not that inoffensive! If you are not careful it could literally crash your server! How? By sending huge amounts of traffic to you! If you don’t believe me just ask the poor server hosting http://www.litmanlive.co.uk…
It all started when the rock star twitterer and blogger Pete Cashmore linked in one of his tweets to a blog post entitled “How to use Twitter to find your next job“. And a retweeting snow ball started causing the litmanlive server to collapse! Pete called it the “Mash Effect” whereas Pingdom dubbed it the “twitter effect” or more exactly the “dawn of the twitter effect“! And I agree it is the Twitter effect rather than the Mash effect (despite the huge popularity of Mashable)!
“The Twitter Effect” formula!
Believe it or not the “Twitter effect” can be mathematically calculated via a formula:
The Twitter Effect = (Original tweet * followers) + (retweets * followers of retweeters) + (retweets of retweets * followers of those)! (etc.)
Thoughts and predictions:
I would just add “potentially active” in front of each repetition of the word “Followers”. The tweet effect will really vary according to the tweeting time and to the importance and the relevance of the topic during that period of time! Speaking of getting work in recession and firing times like these days is really and highly relevant in my opinion and that might explain why this very special tweet by Cashmore had this effect!
Twitter can be a source of great direct traffic and all of us are interested in building traffic to our web sites and blogs especially a traffic constituted by visitors that already know why are they checking this very specific web page. Twitter has been unceasingly offering an increasing source of traffic. And it is probably going to continue to do so. So prepare to witness the “Tsunami Twitter Effect” that I believe will reach new heights in the next years in comparison with other sources (i.e. Digg, stumble upon or FaceBook) as Twitter is more accessible and a lot easier to use by everyone than the other tools. Twitter is probably less famous than Digg or FaceBook but soon the great buzz/boom about it will happen and everyone and his dog will be using Twitter! Just look how many blog posts, media and news items are focusing on Twitter!
Twitter might even cause a drop in the use of RSS organizers such as Netvibes. It won’t probably replace them completely but it will make you want to visit them less! Netvibes even has a Twitter widget now!
Anyway I think it is important to start monitoring the traffic coming to you from twitter which could be quite challenging. I would suggest reading this article to help understand how you should proceed.
So what do you think? should Twitter be sorry for crushing servers? or may be not? Anyway it is time for you, Twitter, to get a clear business model!
Posted on February 2, 2009 - by Khaled
Matt Mickiewicz is the co-founder (along with Mark Harbottle) of the giant Australian online media company, SitePoint.com. SitePoint is growing quite fast since few years now and doesn’t seem to be affected by the recession. Matt, kindly accepted to accord this interview to talk about the huge success of his company and to reveal key points about how SitePoint has become what it is now. Some really great insights and advice to follow if you want your business to fully thrive! This interview will be really inspiring for most of you! Especially if you learn (and this is not a secret) that Matt started the whole thing in a very young age!
-.Hello Matt, Can you introduce yourself?
I’m Matt Mickiewicz, co-founder of SitePoint and 99designs
-.How did it all start for you? What led the jump from Webmaster-Resources.com to sitepoint.com?
It started as a hobby for me. I started compiling useful links & resources related to web development and online marketing back in 1997 and I put it up as a one-page site on Geocities. It quickly gained traction and popularity.On April 1st, when the price of domain name registration at Network Solutions dropped from $100/2 years to $70/2 years, I decided to purchase the domain name Webmaster-Resources.com.Unfortunately, the choice of domain name came to haunt me, as another website occupied WebmasterResources.com (without the hyphen). When WINDOWS Magazine – with 1 million subscribers – did a write-up about my site, they left out the hyphen, which was a sign that it’s not a name for the long-term. We moved quickly to find a better alternative when Mark joined me in the Fall of 1999.
The name SitePoint was inspired by a billboard for Microsoft’s CarPoint that Mark Harbottle, my business partner, saw while driving in Melbourne. When he hopped online to find out the availability of SitePoint.com, we found ourselves in luck as the domain name had *just* expired. We relaunched as SitePoint in March of 2000 and opened our Melbourne office that summer.
-.Almost ten years after can you give us a brief timeline? And how SitePoint became what it is right now? What worked the best during the start? the forums? the articles?
There’s a great timeline of the company in the right hand sidebar at: http://sitepoint.com/about/
What really worked the best in the very early days was helping as many people as possible. I participated in forums and discussion lists related to online sales, marketing & web development. I critiqued websites for free and offered advice on improvements. I answered every email I got, and tried to help out everyone as much as I could.
-.Surviving and thriving after 10 years including the dot come crash, and without venture capital, is a huge achievement. How did you do it?
In the early days, we never turned down a dollar in revenue. Since we were seen as experts in Web Development, it wasn’t all that shocking when Melbourne companies approached us to do Web Design work for them – and we did.
We’ve also been very moderate in our growth. We only hire people when we have the revenue to support them, and we never took on too many financial obligations before we were ready for them.
In a way, we’ve always been ultra-conservative with expenses & hiring.
For example, we’ve had to move offices 3 times since 2000 as our staff has grown. That’s counter-intuitive for many Silicon Valley based companies which rent 20,000 sq feet on day 1, expecting that they will grow into it eventually.
Likewise, we’ve always been very in touch with what people are doing on our site. When we learned that they were printing our articles through the “print” feature so that they could follow-along with our programming tutorials, we decided to do it for them and as a result published our first every book.
The design contests, which morphed into 99designs, and the buying & selling of Websites forum that turned into a full-featured Marketplace were also all born out of the Community. We didn’t come up with the ideas, just realized their potential and invested manpower and resources into executing upon them.
-.A question I always had in mind: Why did you choose Australia over Canada for the HQ of SitePoint?
Mark was based in Melbourne, Australia as were the first people we hired who came from Sausage Software – makers of the Hotdog HTML editor. As an unexpected bonus, the 2:1 exchange rate between the USD and AUD dollar at the time allowed us to stretch our revenue lot further than we otherwise could have in North America.
-.When you visit the sitepoint forums, where do you go?
I read the SitePoint Feedback & suggestions, Marketplace Feedback and “Forum Help” areas the most.
-.What is your favorite book or kit from the SitePoint collection that you would recommend?
-. What about 99designs?
99designs was spun off as its own separate company in February of 2008. It now has its own brand name and the focus and resources that it deserves.
You can always follow Matt on Twitter.